I’m excited to have a new way through which to deliver digital products to our clients. Since we started offering video last year, I’ve been looking for a product that could hold large files, sometimes 4-5 GB in size, and also look contemporary and beautiful. These new thumb drives from USB Memory Direct are it!
They have lots of choices on style. I picked a red leather drive with silver fasteners to match our brand. They feel nice, look nice and transfer data remarkably fast.
Back in February our website crashed and we had to move it to a different server. In that process we lost many of our posts and due to the fact that we were so slammed shooting weddings almost non-stop, we couldn’t catch up with re-posting or adding new blog entries. We finally caught a break now for summer and we will be investing a lot of time into re-doing all of this. Stay tuned for lots and lots of work!
I, Alex Fagundo, have been photographing weddings under the name Candidly Elegant Photography for the past 7 years. Since that time the business has grown tremendously and changed in many ways. I went from photographing a handful of weddings in 2005 and 2006 to photographing an average of 30-35 weddings a year since then. At this point I’ve photographed about 200 weddings and I have loved all my experiences with all the amazing couples. My vision for my company has not changed really; to capture the moments of a wedding day with little to no intervention so as to respect the authenticity of the emotion and tell a complete visual story of the wedding. The name Candidly Elegant seemed to fit the bill at that point in time. Over the years a few things started to bother me.
1. The name sounded old fashioned, while my images were (are) very modern.
2. The name was hard to pronounce and hard to spell.
3. The name was being confused for other companies that have the word “elegant” or “candid” in the name. There are 100s of these companies and I did not want to associate myself with any of them.
Many people told me to name the business after myself and that is definitely something I considered, but again…that’s the easy way out. That’s what everyone else does. I also don’t want to be the focus of the name. Its not about me. I am here to serve my clients. I don’t want to be the center of the universe. I wanted a name that would reflect my vision and not be about me. I wanted a name that would be:
1. Modern and fresh
3. Easy to say
4. Easy to spell
In thinking about the vision of my photographs, I wanted to convey the authenticity of the moment. I wanted to capture what the soul is trying to say. I hired a branding company to help me. Their name is Brazen, they did an awesome job. I got stuck with this idea of “soul speak” and started discussing it with my branding company. After many weeks of looking at dictionaries, thesauruses, brain mapping, brain storms, calling people we came up with the name Soul Echo Studios. Here is the new logo:
This has been a long, hard journey. I pray the company will be as blessed (or more blessed) as it was with the previous name. Thank you to all my past clients for your support and thank you to all the new clients to come.
On Friday I received notification that this image won 13th place internationally on the Wedding Photjournalist Association contest. It was a totally random moment of one of the groomsmen jumping in the air. Weddings are full of unexpected moments that are usually more worthy of photographing than all of the set up ones. Those are the priceless moments that cannot be recreated. I did not set up this shot. We were all just walking towards the water to do some portraits, when I looked back and saw awesome lighting, everyone giggling and having fun. I observed the interactions going on and I anticipated that something was about to happen. Being ready for priceless moments is what has helped me stand out from competition.
I just got word that one of my recent images won 11th place worldwide in the Wedding Photojournalist Association quarterly contest. This image of Amanda Jimenez dancing with her brother broke my heart and I am so happy it won. A big thanks to Amanda and Andrew for letting me be part of their day. This is the fifth award I have received from the WPJA.
Just got notice that two of my images scored top awards in the Wedding Photojournalist Association (WPJA) quarterly contest. The WPJA contest is a world wide contest receiving thousands of submissions. I am so proud to be acknowledged by the judges with these two awards.
Both of the winning images were from the same wedding – Aurélia and Marcus’ wedding earlier this year.
This image of Marcus and his dad won 2nd place in the “groom getting ready” category.
This image of Marcus and the rabbi praying won 13th place in the “groom getting ready” category.
The WPJA one of the best known photography associations with a strict standard of quality has just awarded us two prizes in the most recent contest. For those of you that are not familiar with the WPJA, it is an association of Wedding Photojournalists who accept only a limited number of photographers into its guild. They run quarterly contests in which images world wide are judged based on composition, emotion, lighting, timing, spontaneity and other criteria.
I am so UNBELIEVABLY proud to be a part of this association and to be recognized in this way by their judges. For this quarter, I am ranked #1 in the State of Florida. So exciting!
This is what the Wedding Photojournalist Association had do say about our winning images:
“The Wedding Photojournalist Association proudly recognizes the accomplishments and creative excellence of Alex Fagundo. The following awards have been earned by Alex from the WPJA. These achievements come with great merit considering the high level of competition that a member faces in the contests. Stringent standards are upheld throughout the contests, standards equivalent to those of professional working photojournalists.”
Here are our two winning images.
This portrait of Melissa Chamberlain won 6th place in the Trash the Dress category.
The judges had this to say about this image, “The light, composition and darkroom toning are beautifully done in this photograph. The photographer also found an interesting setting for the portrait.”
This engagement image of Roxana and Mauricio won 13th place in the engagement category.
For those of you that don’t know…We built a business page on Facebook that is growing rather fast. We would love it if you became a fan of the page so you can get updates and from time to time offers on portraits. You can find it HERE.
Sorry for the lack of wedding stuff lately. I took all of March off because of the birth of Caleb, so I’ve been taking it easy. You can expect to see lots of engagement shoots coming up in the next days and weeks. Weddings start again full throttle in late April.